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alice + olivia Yeni Mayo Koleksiyonu Swim Drop 2'yi TanıttıThe Concept: Friends as Matchmakers
What if your best friend could set you up—in front of a live audience? That's the premise behind Date My Friend, an event series that flips the script on traditional matchmaking by putting the pitch in public view. Instead of algorithmic matching, real friends take the stage to highlight what makes their single pals worth knowing.
Founders and Launch
Brit O'Brien and Petro Rules, two longtime friends from California, launched Date My Friend in January 2026 with a simple idea: bring back human connection to dating. The format puts participants center stage to advocate for their single friends, fielding questions from an engaged live audience.
Growth and Recent NYC Shows
Since its launch, the series has hosted seven events. The two most recent took place in New York last week, marking the organization's first shows on the East Coast. Each event follows the same core format—someone steps up, pitches a friend's best qualities, and lets the audience decide.
Why IRL Connections Are Making a Comeback
Date My Friend arrives at a moment when singles are increasingly frustrated with app-driven dating. According to 2026 dating trend reports, 42% of singles cite friends as a major influence on their love lives—a phenomenon dubbed "friendfluence." The events tap into this shift, replacing swipe fatigue with face-to-face chemistry.
With successful shows in both California and New York, Date My Friend demonstrates the growing appetite for dating experiences that prioritize human intuition over algorithmic predictions. In a world of endless options, sometimes the best match comes from someone who already knows you best.
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